Resume Example

Marketing Manager Resume Example

A data-driven marketing resume highlighting campaign performance, ROI, and growth metrics.

ATS-optimized format that passes screening systems
Achievement-focused bullet points with metrics
Industry-standard structure and keywords
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Jordan Chen

(555) 987-6543 | jordan.chen@example.com | linkedin.com/in/jordanchen-marketing | jordanchen.marketing | San Francisco, CA

Summary

Results-driven Digital Marketing Manager with 6+ years of experience driving growth through integrated marketing campaigns. Proven track record of increasing organic traffic by 200%, reducing CAC by 40%, and managing $2M+ in annual marketing budget. Expert in SEO/SEM, content marketing, marketing automation, and data-driven decision making.

Experience

Digital Marketing Manager2021-01 – Present
GrowthTech SolutionsSan Francisco, CA
  • Led digital marketing strategy across SEO, SEM, content, and social media, driving $12M in annual revenue and acquiring 50K+ new customers.
  • Increased organic traffic by 220% (from 80K to 256K monthly visitors) through comprehensive SEO optimization and content marketing strategy.
  • Reduced customer acquisition cost by 42% (from $95 to $55) while scaling paid media budget from $800K to $1.5M annually with 4.8x ROAS.
  • Built and managed team of 4 marketing specialists, establishing processes for campaign planning, execution, and performance tracking.
Marketing Manager2018-06 – 2020-12
CloudBase Inc.Austin, TX
  • Managed multi-channel marketing campaigns including email, social media, content marketing, and paid advertising for B2B SaaS product.
  • Implemented marketing automation using HubSpot, increasing email engagement by 75% and nurture conversion rate by 35%.
  • Launched content marketing program producing 150+ blog posts and whitepapers, generating 300K+ monthly organic sessions and 2,000+ MQLs.
  • Collaborated with sales team on lead scoring and qualification, improving MQL-to-SQL conversion rate from 18% to 28%.

Projects

AI-Powered Content Personalization Engine(Tech: Optimizely, Segment, Machine Learning)
Link: example.com/case-study
  • Led initiative to implement AI-driven content personalization across website and email, increasing engagement by 45% and conversion by 28%.

Education

University of Texas at Austin2014-08 – 2018-05
Bachelor of Business Administration in MarketingAustin, TX
GPA: 3.7

Technical Skills

Key Skills: SEO/SEM | Google Analytics & Google Ads | HubSpot & Marketo | Content Marketing | Marketing Automation | Social Media Marketing | Conversion Rate Optimization | A/B Testing | Email Marketing | Marketing Analytics & Reporting

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